TV Cultura 
 Brand Identity 

 

brazil 2026

The rebranding updated the channel’s visual identity while creating a graphic system capable of coexisting with the individual identities of each show. The identity was designed to function as a flexible visual framework while maintaining a strong presence.

To achieve this, a minimalist visual language was developed based on elements such as squares, modules, typography and color.

The system’s personality emerges through the composition of these elements. Visual rhythm and movement help create a language with a character of its own.

  • Henrique Bacana
    creative direction

    Samuel de Souza
    Eliane Dalbem
    project coordination

    Ivan Barbosa
    art direction
    motion design

visual concept

the colors

The palette combines fresh, saturated, and contemporary colors. The relationship between cool and warm tones creates contrast and visual energy, expanding the system’s possibilities and allowing different atmospheres to exist within the same graphic language.

promo toolkit

 

channel ids

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