Branding
Sofia
germany 2024
This project was born out of a personal restlessness to explore the cutting edge of design trends and experimentation.
Inspired by the vibrant atmosphere and multiculturalism of Berlin, Germany - where surprises are hidden everywhere - I came up with the idea of a brand for a multi-platform TV channel that shines a light on art and culture.
Imagine the streets of Berlin, a living canvas of graffiti art installations, operas and lively events. These images have formed the core of the visual elements and visual vibes that define this branding strategy.
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Ivan Barbosa
creative direction
art direction
logo design
motion designSteven Klöbzig
3D generalist
visual identity
the naming
Enter "Sophia", a name borrowed from Greek philosophy, Platonism, Gnosticism and Christian theology that translates as "wisdom". It is short, sweet, effortlessly persuasive and captures the essence of intellectual depth and insight.
the concept
The essence of this graphic adventure, expressed in the German phrase "Der Rahmen der Kunst" or "The Frame of Art" in English, aims to strike a balance between neutrality and complexity -a frame for the ever-changing canvas of artistic expression.
This neutrality is more than a visual choice. It is a deliberate strategy to highlight the imagery of the content within the graphic system, adapting seamlessly to context and artistic specifications for a timeless brand identity.
channel ids
In keeping with the concept of content-neutral expression, the Channel IDs act as a framework for the seamless integration of content, almost like an exhibition space. This design element serves as a versatile canvas that can accommodate any artistic expression while retaining its core essence and personality.
In this phase, I collaborated with the 3D artist Steven Klöbzig. His work intricately weaves the human experience with art, casting a luminous glow on the very essence of ideas. Revealing layers reminiscent of the cultural depth embodied in human existence, Klöbzig's art reflects the complexity inherent in the proposed artistic animations.
promo graphics
social media & app
tv shows
